ABOUT ME

Building digital experiences that matter

Hello! I'm Paul, a full-stack developer with more than 4 years of experience building projects of various types: E-commerce, ERPs Systems, Automations, Websites and Web applications.

I specialize in creating scalable, performant, and user-friendly applications that solve real-world problems. My approach combines technical expertise with a deep understanding of user needs to deliver exceptional digital experiences.

Outside of work, I enjoy gaming and keeping up with tech — or going deep on a side project just to see how far I can take it.

Websites

Landing Pages & Marketing Sites

Web Apps

Full-Stack Development

Shopify

E-commerce Solutions

WordPress

Custom Themes & Plugins

CAREER

Experience Timeline

4+ years of professional experience

Asama Mexico

CurrentSide Project

Chief Technology Officer (CTO)

2026 — PresentIn progress

Designing and building the complete web ecosystem for a wellness brand in Hermosillo, México. Architecting a multi-studio platform with a headless CMS, content abstraction layer, and phased delivery roadmap covering public site, reservations, and custom admin system.

Next.jsTypeScriptTailwind CSSSanity CMSCloudinaryVercel

Piping Rock Health Products

CurrentFull-time

E-commerce Developer

2025 — PresentIn Progress

Developing and maintaining e-commerce solutions, implementing automations, and working with cloud services to optimize business processes.

Shopify E-commerceAutomationAmazon AWS

Animal Medical Nogales

Frontend Developer

2026Freelance

Designed and developed a full landing page for a veterinary clinic in Nogales, Sonora. Built with Next.js App Router, focused on performance, accessibility, and a clean user experience to support a growing local business.

Next.jsTypeScriptTailwind CSSCloudflare Pages

Shure Inc.

Frontend & Content Developer

20246 months

Led web migrations, managed CMS implementations, and contributed to web design initiatives for the company's digital presence.

Web MigrationsCMSWeb Design

Aviada S.A. de C.V.

Frontend Developer

2022 — 20252 years 9 months

Developed WordPress solutions, implemented ADA compliance, SEO and performance improvements, and contributed to ERP development.

WordPressADA ComplianceSEOERP Development

TECHNOLOGIES

My Tech Stack

A comprehensive toolkit of modern technologies I use to build scalable and performant applications.

Frontend

JavaScript
TypeScript
Next.js
React.js
PHP
ShadCN
Storybook.js

Styles

SCSS
Tailwind CSS
Bootstrap
CSS

Backend

PostgreSQL
REST API
NestJS
Express.js
Node.js

Other Dev Tools

Git
GitHub
Gulp
Vercel
Cloudflare
Bitbucket

AI Tools

Claude
Cursor AI
ChatGPT
V0
Warp